Privacy policy

1. Introduction

This Privacy Policy explains how babybooe.shop collects, uses, discloses, stores, and protects personal information when you:

• Visit babybooe.shop

• Browse our products

• Create or use a customer account

• Place or attempt to place an order

• Make a payment

• Subscribe to marketing communications

• Contact customer service

• Submit a review or other content

• Participate in a promotion

• Otherwise interact with our website or services

Throughout this Privacy Policy, “babybooe.shop,” “we,” “us,” and “our” refer to the operator of babybooe.shop.

“Personal information” means information or an opinion about an identified individual or an individual who is reasonably identifiable.

By using babybooe.shop or providing personal information to us, you acknowledge that your information will be handled as described in this Privacy Policy.

Where consent is required by applicable law, we will request consent separately and will not rely solely on your use of the website as consent.

2. Contact Information

For privacy questions, requests, or complaints, contact:

Store: babybooe.shop
Website: babybooe.shop
Email: info@babybooe.shop

Please use the subject line Privacy Request when contacting us about personal information.

3. Application of Australian Privacy Requirements

We handle personal information in accordance with this Privacy Policy and applicable privacy and data-protection laws.

Where the Australian Privacy Act 1988 and the Australian Privacy Principles apply, we will manage personal information consistently with those requirements.

This includes taking reasonable steps concerning:

• Open and transparent privacy practices

• Lawful and fair collection

• Notice of collection

• Use and disclosure

• Direct marketing

• Cross-border disclosure

• Data quality

• Information security

• Access to personal information

• Correction of personal information

• Privacy complaints

We may voluntarily apply protections described in this Privacy Policy even where a specific legal obligation does not apply to a particular transaction.

4. Personal Information We Collect

Depending on how you interact with babybooe.shop, we may collect the following categories of personal information.

Identity information

This may include:

• Full name

• Customer-account name

• Username

• Signature where required

• Date of birth or age confirmation where reasonably necessary

• Identity-verification information where required for fraud prevention, legal compliance, or account security

Contact information

This may include:

• Email address

• Telephone number

• Billing address

• Delivery address

• Country or region

• Communication preferences

Order and transaction information

This may include:

• Order number

• Products viewed

• Products purchased

• Selected sizes and colours

• Product quantities

• Purchase amount

• Discounts

• Tax information

• Payment status

• Refund status

• Return and exchange history

• Shipping method

• Delivery status

• Tracking information

• Customs-related information

• Customer-service history

Payment information

Payments may be processed by Shopify or authorised payment providers.

Depending on the payment method, payment providers may collect:

• Payment-card details

• Billing information

• Digital-wallet information

• PayPal account information

• Bank or transaction information

• Authentication details

• Fraud-prevention information

babybooe.shop may receive limited transaction information, such as:

• Payment status

• Payment method

• Card brand

• The final digits of a payment card

• Transaction reference

• Fraud or verification result

Complete payment credentials may be collected and processed directly by the relevant payment provider rather than babybooe.shop.

Do not send complete card numbers, card security codes, online banking passwords, or digital-wallet passwords to us by email.

Account information

Where customer accounts are available, we may collect:

• Account login details

• Account preferences

• Saved addresses

• Order history

• Wishlist information

• Account activity

• Customer-service interactions

Passwords may be stored in protected or encrypted form by the platform responsible for account authentication.

Communications

We may collect information contained in:

• Emails

• Contact forms

• Customer-service requests

• Complaints

• Return requests

• Refund requests

• Product questions

• Reviews

• Survey responses

• Social-media messages

• Other communications with us

Technical and device information

When you use the website, we or our service providers may automatically collect:

• Internet Protocol address

• Browser type

• Device type

• Operating system

• Device identifiers

• Language

• Time zone

• Referring website

• Pages viewed

• Products viewed

• Links selected

• Search activity

• Cart activity

• Checkout activity

• Session information

• Approximate location derived from an IP address

• Website errors

• Security and fraud signals

• Cookie and similar-technology identifiers

Marketing information

This may include:

• Marketing consent

• Subscription status

• Email engagement

• Advertising interactions

• Campaign source

• Product interests

• Marketing preferences

• Unsubscribe requests

User-generated content

Where available, we may collect content you submit, including:

• Product reviews

• Ratings

• Photographs

• Videos

• Comments

• Questions

• Feedback

• Social-media references

Please do not publish sensitive or unnecessary personal information in a public review.

5. Sensitive Information

We do not intentionally request sensitive information unless it is reasonably necessary and lawful to do so.

Sensitive information may include information about health, racial or ethnic origin, political opinions, religious beliefs, sexual orientation, criminal records, or biometric information.

Please do not send sensitive information through ordinary email or contact forms unless we specifically request it for a legitimate reason.

If you voluntarily provide sensitive information that is not reasonably required, we may delete, restrict, or decline to use it.

6. How We Collect Personal Information

We may collect personal information:

Directly from you

For example, when you:

• Create an account

• Place an order

• Enter checkout information

• Subscribe to marketing

• Contact customer service

• Request a return or refund

• Submit a review

• Complete a survey

• Participate in a promotion

Automatically

Information may be collected through:

• Cookies

• Pixels

• Tags

• Software development kits

• Server logs

• Analytics tools

• Fraud-detection systems

• Similar technologies

From service providers

We may receive information from:

• Shopify

• Payment providers

• Delivery carriers

• Fulfilment providers

• Fraud-prevention providers

• Analytics services

• Advertising platforms

• Customer-support systems

• Review providers

• Connected applications

From other people

A person may provide your information when:

• Ordering a gift for you

• Listing you as a delivery recipient

• Referring you to a promotion

• Contacting us on your behalf

• Authorising you to collect or receive an order

A person who provides another individual’s information should have authority to do so and should make this Privacy Policy available to that individual where appropriate.

From publicly available sources

Where lawful and reasonably necessary, we may collect limited information from public records, public social-media profiles, or other publicly available sources.

7. Purposes for Which We Use Personal Information

We may use personal information for the following purposes.

Providing the website and services

This includes:

• Displaying website content

• Maintaining shopping-cart functions

• Providing checkout

• Creating customer accounts

• Saving customer preferences

• Improving website usability

Processing orders

This includes:

• Confirming orders

• Verifying payments

• Preparing products

• Managing fulfilment

• Arranging delivery

• Providing tracking information

• Handling customs documentation

• Processing cancellations

Customer service

This includes:

• Responding to enquiries

• Providing sizing or product assistance

• Investigating delivery issues

• Handling complaints

• Processing returns

• Processing exchanges

• Issuing refunds

• Resolving payment disputes

Security and fraud prevention

This includes:

• Authenticating transactions

• Detecting suspicious activity

• Preventing payment fraud

• Protecting customer accounts

• Preventing promotion abuse

• Investigating unauthorised orders

• Protecting the website and systems

• Enforcing store policies

Legal and regulatory compliance

This includes:

• Maintaining business and transaction records

• Responding to lawful requests

• Complying with tax, accounting, consumer, customs, and privacy requirements

• Establishing, exercising, or defending legal claims

• Investigating suspected unlawful conduct

Analytics and improvement

This includes:

• Understanding website use

• Measuring product interest

• Identifying technical problems

• Improving navigation

• Improving product information

• Evaluating marketing performance

• Developing products and services

• Producing aggregated business insights

Marketing and personalisation

Where permitted, this may include:

• Sending promotional emails or messages

• Recommending products

• Showing relevant advertising

• Measuring advertising effectiveness

• Creating customer segments

• Understanding shopping preferences

• Personalising website content

You may withdraw from direct marketing as explained in this Privacy Policy.

8. Legal Bases for Processing Where Applicable

Where a law requires us to identify a legal basis for processing, we may rely on:

• Your consent

• Performance of a contract with you

• Steps requested before entering into a contract

• Compliance with a legal obligation

• Our legitimate interests

• The legitimate interests of a service provider or another party

• Protection of vital interests

• Establishment, exercise, or defence of legal claims

Our legitimate interests may include operating and improving the store, preventing fraud, securing transactions, understanding customer needs, and communicating about our products.

We will not rely on a legitimate interest where your rights and interests override that basis under applicable law.

9. Shopify

babybooe.shop is hosted and operated using Shopify’s ecommerce platform.

Shopify may process personal information to provide services including:

• Website hosting

• Store functionality

• Checkout

• Customer accounts

• Order processing

• Payment-related services

• Fraud prevention

• Security

• Analytics

• Platform improvement

• Connected ecommerce features

Shopify may process information in accordance with its own applicable privacy documentation and its contractual relationship with babybooe.shop.

Shopify may use distributed infrastructure and service providers located in different countries.

Customers may also interact directly with Shopify features, payment services, privacy controls, or customer-account functions.

10. Payment Providers

Payment information may be collected and processed by Shopify Payments, PayPal, digital-wallet providers, card networks, banks, or other payment services made available during checkout.

Payment providers may use personal information to:

• Authorise transactions

• Authenticate customers

• Prevent fraud

• Process refunds

• Resolve disputes

• Comply with legal obligations

Their handling of personal information may also be governed by their own privacy policies and terms.

11. Fulfilment and Delivery Providers

We may disclose information to fulfilment centres, warehouses, delivery carriers, postal services, customs brokers, and tracking providers.

Information disclosed may include:

• Recipient name

• Delivery address

• Telephone number

• Email address

• Order contents

• Parcel value

• Tracking information

• Customs information

• Delivery instructions

This information is used to prepare, dispatch, transport, track, and deliver orders.

12. Other Service Providers

We may disclose relevant information to providers that assist with:

• Website hosting

• Cloud storage

• Customer support

• Email delivery

• SMS delivery

• Analytics

• Advertising

• Marketing

• Reviews

• Product recommendations

• Fraud prevention

• Cybersecurity

• Accounting

• Legal services

• Business administration

• Data backup

• Technical support

Service providers should receive only information reasonably required for the services they perform and may be subject to contractual, legal, or professional confidentiality obligations.

13. Business Transactions

If babybooe.shop or its operations are involved in a merger, acquisition, restructuring, financing, sale, transfer, insolvency process, or similar transaction, personal information may be disclosed to relevant advisers, purchasers, financiers, administrators, or other participants.

Where required, we will take reasonable steps to protect personal information and provide notice of material changes.

14. Legal Disclosures

We may use or disclose personal information where reasonably necessary to:

• Comply with applicable law

• Respond to a court order

• Respond to a warrant or subpoena

• Cooperate with a lawful regulatory request

• Protect customers or other individuals

• Investigate fraud or security incidents

• Enforce our agreements

• Establish, exercise, or defend legal claims

• Protect our legal rights and property

We do not disclose personal information to public authorities merely because it is requested. We may assess whether a request is lawful and appropriately limited.

15. We Do Not Sell Customer Contact Lists

babybooe.shop does not sell customer email addresses, telephone numbers, or mailing lists as standalone contact lists.

Some privacy laws define “sale,” “sharing,” or targeted advertising broadly. Certain advertising, analytics, or platform activities may be treated as selling or sharing personal information under those laws even when no money is paid for a customer list.

Where applicable, customers may use available website privacy controls or contact us to exercise an opt-out right.

16. Cookies and Similar Technologies

babybooe.shop and its service providers may use cookies, pixels, tags, local storage, and similar technologies.

These technologies may be used for:

• Essential website operation

• Shopping-cart functions

• Checkout

• Account login

• Security

• Fraud prevention

• Remembering preferences

• Analytics

• Performance measurement

• Advertising

• Personalisation

• Marketing attribution

Essential cookies

These support functions such as:

• Shopping carts

• Checkout

• Account access

• Security

• Network management

• Fraud prevention

Disabling essential technologies may prevent parts of the website from functioning correctly.

Analytics cookies

These help us understand website use, page performance, navigation, and technical issues.

Advertising cookies

Where enabled and permitted, these may help measure advertising, limit repeated advertisements, build audiences, or display advertising based on interests.

Preference cookies

These may remember language, location, currency, account, or other selected settings.

17. Cookie Choices

Depending on your location and our Shopify settings, the website may display a cookie banner or privacy-preference control.

You may also manage cookies through your browser settings.

Browser controls may allow you to:

• Block cookies

• Delete cookies

• Receive cookie notifications

• Restrict cross-site tracking

• Reset advertising identifiers

Disabling some cookies may affect website functionality, checkout, saved carts, login, or personalisation.

Your browser settings may not control every technology used by mobile applications, payment services, or third-party platforms.

18. Direct Marketing

Where permitted by law, we may send marketing communications about:

• New products

• Promotions

• Discounts

• Abandoned carts

• Product recommendations

• Store updates

• Surveys

• Events

We will use consent or another lawful basis where required.

You may unsubscribe by:

• Selecting the unsubscribe link in a marketing email

• Following the opt-out instructions in a message

• Contacting info@babybooe.shop

We will process valid unsubscribe requests as required by applicable law.

Unsubscribing from marketing does not prevent us from sending necessary service communications about:

• Orders

• Payments

• Deliveries

• Returns

• Refunds

• Account security

• Customer-service requests

• Legal or policy updates

19. Advertising

We may work with advertising and analytics providers to measure campaigns and show relevant advertisements.

These providers may collect or receive information about:

• Website visits

• Product views

• Cart activity

• Purchases

• Device information

• Cookie identifiers

• Advertising identifiers

• Approximate location

• Campaign interactions

Advertising providers may combine this information with information collected through other websites or services, subject to their own privacy practices and applicable law.

Where legally required, non-essential advertising technologies will be used only after the required choice or consent has been obtained.

20. Shopify Network and Personalised Services

Shopify may provide services that use data across participating Shopify stores to support fraud prevention, analytics, customer experiences, advertising, or other platform features.

The operation of these features may depend on:

• Our Shopify settings

• Available Shopify services

• The customer’s location

• Customer privacy choices

• Applicable law

Where Shopify provides a privacy choice or opt-out mechanism, customers may use the applicable Shopify or store privacy control.

21. Social Media

If you interact with babybooe.shop through a social-media platform, we may receive information made available by that platform or by you.

This may include:

• Profile name

• Public profile information

• Messages

• Comments

• Reactions

• Advertising interactions

Your social-media use is also governed by the platform’s privacy policy and settings.

22. Reviews and Public Content

Product reviews, ratings, photographs, usernames, and comments submitted for public display may be visible to other website users.

Do not include:

• Payment information

• Passwords

• Complete addresses

• Identity documents

• Sensitive information

• Another person’s private information

We may moderate or remove content that violates our policies, infringes rights, or exposes unnecessary personal information.

23. Cross-Border Processing and Disclosure

babybooe.shop uses Shopify and other service providers that may process or store information outside Australia.

Depending on the services used, information may be processed in countries where:

• Shopify operates

• Cloud infrastructure is located

• Payment providers operate

• Fulfilment providers operate

• Delivery providers operate

• Customer-support or technology providers operate

Privacy laws in another country may differ from Australian law.

Where Australian cross-border privacy requirements apply, we will take reasonable steps required by law before disclosing personal information to an overseas recipient.

These steps may include:

• Assessing the service provider

• Using contractual protections

• Limiting the information disclosed

• Applying access controls

• Using security safeguards

• Relying on another lawful exception where applicable

Because service-provider locations may change, it may not be practical to identify every country in advance. You may contact info@babybooe.shop for further information about material cross-border arrangements relevant to your information.

24. Data Quality

We take reasonable steps to ensure that personal information used or disclosed is accurate, current, complete, and relevant for its intended purpose.

You can help by:

• Providing accurate checkout information

• Updating customer-account details

• Informing us of address changes

• Correcting errors promptly

• Providing accurate information in privacy requests

Contact info@babybooe.shop to request correction of inaccurate information.

25. Information Security

We use reasonable administrative, technical, and organisational measures intended to protect personal information from:

• Misuse

• Interference

• Loss

• Unauthorised access

• Unauthorised modification

• Unauthorised disclosure

Measures may include:

• Access restrictions

• Authentication controls

• Encryption where appropriate

• Secure payment processing

• Fraud monitoring

• Platform security

• Staff or contractor confidentiality

• Data backups

• Incident-response procedures

• Service-provider controls

No internet transmission, ecommerce platform, or storage system can guarantee absolute security.

Customers should:

• Use a strong and unique password

• Protect account credentials

• Secure their devices

• Avoid suspicious links

• Contact us promptly about unauthorised activity

26. Data Breaches

If we become aware of a suspected data breach, we may:

• Investigate the incident

• Contain the breach

• Assess affected information

• Take remedial action

• Work with Shopify or relevant service providers

• Notify affected individuals

• Notify regulators where required

• Recommend steps customers can take

Where the Australian Notifiable Data Breaches scheme applies, we will comply with applicable assessment and notification obligations.

27. Retention of Personal Information

We retain personal information for as long as reasonably necessary for purposes including:

• Completing orders

• Providing customer service

• Processing returns and refunds

• Maintaining transaction records

• Preventing fraud

• Resolving disputes

• Enforcing agreements

• Complying with tax, accounting, customs, and legal obligations

• Maintaining security

• Protecting legal rights

Retention periods may vary depending on the type of information, transaction, legal requirement, dispute, or service-provider arrangement.

When information is no longer reasonably required, we may delete it, destroy it, anonymise it, or restrict access, subject to legal and operational requirements.

A request for deletion may not result in immediate deletion from every backup, fraud-prevention record, or legally required record.

28. Access to Personal Information

You may request access to personal information we hold about you.

Send the request to:

info@babybooe.shop

Please include enough information for us to identify the relevant records.

We may request reasonable identity verification before providing access.

Subject to applicable law, we may provide:

• A copy of relevant information

• An explanation of the information held

• Account or order information

• Another reasonable form of access

Access may be restricted where an applicable legal exception permits or requires refusal.

Where required, we will explain the reason for refusing access and available complaint options.

29. Correction of Personal Information

You may ask us to correct personal information that is inaccurate, outdated, incomplete, irrelevant, or misleading.

Contact info@babybooe.shop and identify:

• The information to be corrected

• The correct information

• Supporting evidence where reasonably necessary

Where required, we will take reasonable steps to correct the information.

If we decline a correction request, we may explain the reason and available complaint options.

30. Deletion and Restriction Requests

Where applicable law provides such rights, you may request:

• Deletion of personal information

• Restriction of processing

• Objection to processing

• Withdrawal of consent

• Data portability

• Opt-out of certain advertising uses

These rights are not absolute.

We may retain or continue processing information where reasonably necessary for:

• Completing an order

• Providing a requested service

• Fraud prevention

• Record-keeping

• Legal compliance

• Dispute resolution

• Security

• Establishing, exercising, or defending legal claims

31. Withdrawing Consent

Where processing is based on consent, you may withdraw that consent by contacting info@babybooe.shop or using an available privacy control.

Withdrawal does not affect processing that was lawful before consent was withdrawn.

Withdrawing consent may affect our ability to provide a feature or service that depends on the relevant information.

32. Automated Processing

Fraud-prevention, payment, marketing, and ecommerce systems may use automated rules or models to:

• Assess transaction risk

• Identify unusual activity

• Recommend products

• Personalise website content

• Measure advertising

• Prioritise customer-service requests

Where applicable law provides rights concerning a decision made solely through automated processing with significant effects, you may contact us to request information or appropriate review.

33. Children’s Privacy

babybooe.shop is intended for general retail customers and is not directed specifically at children.

A person who cannot legally enter into a purchase contract should use the website only with the involvement and permission of a parent or legal guardian.

We do not knowingly seek to collect personal information directly from a child without appropriate authorisation where authorisation is required.

A parent or guardian who believes a child has provided personal information without appropriate permission may contact info@babybooe.shop.

34. Third-Party Websites

The website may contain links to independent third-party websites or services.

This Privacy Policy does not govern an independent third party’s collection or handling of personal information.

Before using another website or service, review its:

• Privacy policy

• Cookie policy

• Terms

• Security information

• Available privacy settings

35. Privacy Complaints

To submit a privacy complaint, email:

info@babybooe.shop

Please include:

• Your full name

• Contact details

• Description of the privacy issue

• Relevant dates

• Order number where applicable

• The outcome you are requesting

• Supporting information

We will review the complaint in good faith and may request additional information where reasonably necessary.

We will aim to acknowledge and respond within a reasonable period, taking into account the nature and complexity of the complaint.

If you are not satisfied with our response and Australian privacy law applies, you may have the right to contact the Office of the Australian Information Commissioner or another competent authority.

36. Changes to This Privacy Policy

We may update this Privacy Policy to reflect:

• Changes to our data practices

• Changes to products or services

• Changes to Shopify functions

• Changes to installed applications

• Changes to service providers

• Security developments

• Legal or regulatory changes

• Operational improvements

The updated Privacy Policy will be published on babybooe.shop with a revised “Last updated” date.

Where required by law, we will provide additional notice or request consent before applying a material change.

37. Contact Us

For questions, access requests, correction requests, deletion requests, marketing preferences, data-security concerns, or privacy complaints, contact:

babybooe.shop
Website: babybooe.shop
Email: info@babybooe.shop

Please use the subject line Privacy Request and provide enough information for us to identify and respond to your request.